NorCal Dreamin' Founders

Below are a list of the NorCal Dreamin’ Founders. These people and companies helped fund the first year of the event to ensure it had the funds needed to get started.  Huge thank you to everyone listed and those anonymous people that didn’t want to be listed.

VP Product, ICIX

Matthew Cromar

Matt Cromar was one of’s earliest customers in 2001.  He currently runs Product for ICIX, a Platinum ISV based in San Bruno, CA. A Network Company with Software, ICIX powers a Global Trading Network that connects some of the world’s largest Retailers and Big Brands with their trading partners to help manage Risk, Compliance, and Trust in their Supply Chains.


Without a clear and automated process connecting your sales team to your finance system, your company will face friction and delays turning a Closed-Won Opportunity into money received in your bank account.

Connect your finance software to Salesforce to help your team accelerate the sales cycle. Breadwinner can speed time to payment and reduce wasted staff time.

MVP | | Los Angeles WIT

Notisblank Monica

notisblank or (not(isblank(someone or something))*

Pronunciation: [not-iz-blangk]

Origin: Techie English akin to Validation Formula Expressions with first known use at Dreamforce September 14 2015 San Francisco CA by NotIsBlank Monica

Derived from Isblank function [ ISBLANK( value ) ] which tests if a value is blank (empty)

*atypical usage of a combination of two formula functions [not and isblank] for use as flattering slang indicating someone or something is smart, generous, forward-thinking and/or aspires to excellence.


A light-hearted and opinionated calculation of (something) which returns either notisblank or isblank.


NorCal Dreamin’ is “notisblank” !!!

Husband, father of 3, mentor, 16 year veteran.

Jon Cline

Jon has a unique blend of business acumen, technical wisdom, and engaging leadership to maximize the benefit of others. An early adopter of the commercial Internet since 1996, Jon has built cloud CRM and ISV solutions since 1998 and began his Salesforce journey as an admin in 2003. As a leader in the ecosystem, Jon provides mentoring for VetForce and DP Academy participants, has 7 certifications, and has spoken 5 times at Dreamforce and World Tour events. As a foster kid, Jon helps other foster kids transform past pains into future gains with his Founderkids organization.

The Crevalle Group

The Crevalle Group is a staffing firm focused exclusively on the placement of permanent and contract Salesforce consultants throughout the US and Canada.

Our W-2 contractors enjoy 100% employer paid medical, dental and vision insurance along with 100% matching 401k with immediate vesting.  We work with Global Strategic Partners, Platinum Partners, smaller consulting firms, the Federal Government along with end clients for staff augmentation.

Our unique model includes having a Certified Technical Architect on staff full time.

For more information, please visit us at or email [email protected].

Salesforce Architect & Developer

Tami Lau

Tami started her Salesforce career in 2012 as an accidental admin and is now an accidental architect and intentional developer. She loves the opportunity to combine her interest in technology with her passion for mission-driven work. Tami graduated with a degree in Environmental Science, and although her plans to become a wildlife biologist did not pan out, she loves her current work and the community she has found because of it. In her spare time, she is a user group co-leader, RAD Women coach, and Amplify co-leader.


Apsona offers a suite of tools for Salesforce users, for data management, deduplication, document and email generation and sophisticated reporting. Our tools are vertical-agnostic, and available for all apps. Our wide-ranging customer list includes media companies, banks and financial institutions, agriculture companies, universities and non-profits of all types. We also offer vertical-specific tools for non-profit organizations, including Batch Gift Entry and a connector to the iATS credit card processor. We have been a Salesforce Partner since 2011.

Founder and CTO, theCodery

Sebastian Kessel

Sebastian Kessel has been working in the Salesforce ecosystem for the last 10 years, in several different verticals, including Healthcare, Pharma and Manufacturing. Sebastian is currently CTO of theCodery. theCodery is comprised of a seasoned team of experts who deliver enterprise-class products and system integration solutions. Leveraging technical architecture, product delivery acumen, and strong design principles the company carries the requisite expertise to meet all ranges of business need. From a simple sales process implementation to a custom data pipeline to a fully custom ISV package, theCodery delivers.

A modern consulting firm focused on strategy, technology and business transformation


In 27 cities across the U.S., U.K., and Canada, our teams have autonomy to move fast and do what’s right. They’re backed by seven regional innovation hubs, a global culture of collaboration, and partnerships with the world’s top technology providers. Founded in 2001 and headquartered in Seattle, Slalom has organically grown to over 6,000 employees. We were named one of Fortune’s 100 Best Companies to Work for in 2018 and are regularly recognized by our employees as a best place to work. Learn more at​

Awesome Admin, Salesforce MVP

Misty Jones

Misty started in the Salesforce world in 2011 as an accidental admin, but is now on her journey towards Application Architect. She’s a Salesforce MVP, 9x Salesforce Certified, the leader of Phoenix Women in Tech, & can often be found Flyin’ Solo to many Salesforce Community events.

Salesforce Consulting Partner


MondayCall is a San Francisco-based Salesforce Consulting Partner. MondayCall provides a full range of services and has over 600 leading customers world-wide.

Founder and CEO, theCodery

Rob Jacques

Rob Jacques has been implementing solutions for a decade. Focused on strong product management expertise, he has guided 40 Salesforce ISVs through the product delivery lifecycle. theCodery is comprised of a seasoned team of experts who deliver enterprise-class products and system integration solutions. Leveraging technical architecture, product delivery acumen, and strong design principles the company carries the requisite expertise to meet all ranges of business need. From a simple sales process implementation to a custom data pipeline to a fully custom ISV package, theCodery delivers.

Senior Salesforce Systems Analyst

Naureen Hameed

Naureen Hameed is an 8x certified Salesforce Specialist. She has diverse experiences across several different industries with a broad understanding of Salesforce platform. As an avid Salesforce learner, she is always preparing for her next Salesforce credential and has a goal to get all certifications.

She loves to travel and has been to Canada, China, Japan, Mexico and Middle East. Her interests also include fitness and creating clean alternative food recipes.

CEO - Valence; Certified Instructor; MVP; Architect

Chuck Liddell

Chuck Liddell runs an AppExchange company named Valence, empowering admins by providing data integration natively on the Salesforce platform. Chuck is a Hawaii User Group leader, 20x certified Salesforce MVP, certified Salesforce instructor, and led his company through the first batch of the Salesforce incubator in San Francisco. He regularly speaks at conferences, including Dreamforce and TrailheaDX.

Chuck’s passion is the intersection of education and expert developer patterns. He organized The Extracurricular, an advanced collaborative learning session embedded in TDX 2018, and has recorded Pluralsight videos covering developer topics such as authentication and Lightning Web Components.

VSP Global Salesforce Administrator/Developer

Melinda Cordell

Senior Consulting & Salesforce Solutions for Nonprofits

Now IT Matters

What good is a system your staff doesn’t use? Our team will partner with you to create a plan, implement technology solutions your staff will actually use, and support you through go live and beyond. Getting their start at nonprofit organizations, our team of experts has over 188 combined years of nonprofit experience, 75 combined years of Salesforce experience, and 30 Salesforce certifications. We know nonprofits. We know Salesforce.

Salesforce Consultant | Trainer | Analyst

Dee Ervin

Dee is a 6x certified Salesforce professional and new business owner of Shes in Tech, Inc, which specializes in Salesforce training and admin services. She is a 2x speaker at Dreamforce (’17 and ’18) and Salesforce World Tour on release management and user adoption as a solo admin. Currently, she is on the journey to become a certified Salesforce Application Architect. Though Salesforce has become a major part of her life, she always makes time for her other addiction: KARAOKE!

Healthcare Staffing Done Better

FlexCare Medical Staffing

FlexCare is a nationwide leader in travel nurse, therapy, and allied healthcare staffing services for the top acute care facilities and healthcare systems in the country. Our unique process ensures that our healthcare professionals always work with a single point of contact and are offered the maximum possible pay for every position, every time. FlexCare has received numerous accolades from top industry authorities and has been certified by The Joint Commission’s Gold Seal of Approval for Health Care Staffing Services since 2008.


VSP Global

VSP Global comprises five complementary businesses that combine eye care insurance, high-quality eyewear, lens and lens enhancements, ophthalmic technology, and connected experiences to strengthen the relationship between patients and their eye doctors. For more information, please visit us at or email [email protected]

Practice Area Lead, Slalom

Tyler Mowbrey

Tyler is a 16x certified Salesforce Professional, including both a System and Application Architect. Tyler was also an original member of the San Diego Developer User group and has been the leader of that group for the last three years. As Practice Area Lead for Slalom’s CRM Practice in Orange County and San Diego, Tyler is at the forefront of global, enterprise Salesforce digital transformations leading highly talented teams in the local area. With over ten years of experience developing, configuring, and architecting solutions, Tyler has a wealth of experience to share with the community.

Global Systems Integrator Specializing in Salesforce Solutions

Maantic Inc

Maantic Inc. is a Global systems integration company specializing in the implementation of business applications and Digital Transformation. Our core practice areas include CRM, BPM, Robotics, Big Data and BI.

Maantic is a Salesforce Partner with proven capabilities in Sales/Service Cloud, Nonprofit NPSP, Community Cloud and Custom platform. Our COE engages in continuous engineering and providing customers with a roadmap and strategy to improve their processes. Areas of expertise include solutions for Nonprofits, Education Cloud, Philanthropy Cloud, Marketing Cloud and Pardot, Salesforce integrations with third party systems, and Salesforce AI including Einstein Discovery and Einstein Analytics.

Maantic is headquartered in Sunnyvale, CA with development centers in Tampa, FL and Pune, India.

Founder and President

Richard Cunningham

Richard has developed Salesforce apps for event registration since 2006. He manages development of an app suite for Coca-Cola that handles registration, ticketing and hotel rooms for VIPs and other guests at major international sporting events such as the Olympics and FIFA World Cup.

Leadership in Salesforce & value-driven IT solutions/services

Propoint Technology, Inc.

Propoint Technology provides top-quality services and solutions to public and private sector customers, including a proud history of service to California agencies, departments and programs. While Salesforce is core to our service delivery model, we also offer a wide array of services to our customers. These include:

  • Salesforce solution planning/architecture, custom development, configuration, administration
  • Data Analytics/Business Intelligence needs analysis, reporting requirements and modeling
  • Performance Management solutions
  • IT Project Management (Agile emphasis)
  • IT Strategic Planning, feasibility and procurement support
  • Business process analysis, change management


Text messaging for your sales and support teams in Salesforce


Textey is an intuitive-to-use, easy-to-configure, affordable text messaging application available on the Salesforce AppExchange. Increase your response rate with leads. Deliver exceptional support to your customers.

Email feels cluttered and slow. Textey allows your team to respond quickly to customers while providing a personalized, conversational approach to sales and service. Your team won’t have to use their personal cell phones and all communication is tracked in Salesforce for visibility and reporting.

Textey includes powerful Lightning components that can be embedded on any record page, as well as an inbox feature where you can manage all your text message conversations from a single page.

The Salesforce backup and restore experts since 2011.

Capstorm, LLC

Capstorm: on-premises solutions for Salesforce data. Bring Salesforce data into an on-premises relational database. Use your data for complex reporting, archival, data warehousing, or integrating with an external system. A Salesforce backup should be readily accessible and easily verifiable! All Salesforce records stay in your data center behind your firewall.

Why wait until a data disaster to test the “disaster recovery solution”? In a few clicks, populate Salesforce sandboxes with targeted production data, a rich slice of data, optionally anonymized. Leverage sandboxes so each developer has a private environment, able to be populated with a rich data set without touching data loader. Wave goodbye to overwritten code!

Simplify migration projects by performing data transformations within a relational database. Capstorm extracts and loads connected Salesforce data – no CSV’s needed. The load process is incremental, so a staged migration is possible! Try doing that with data loader!

Health Coverage for Business & Family

Western Health Advantage

Headquartered in Sacramento, Western Health Advantage is a non-profit HMO health plan founded in 1996 with a community-based mission by doctors and health care providers. WHA serves 14 Northern California counties (Sacramento, El Dorado, Placer, Yolo, Colusa, Solano, Napa, Sonoma, Marin, San Francisco, San Mateo, Alameda, Contra Costa and Santa Clara).

We are all about helping people obtain quality health care. We offer affordable coverage to employer groups, individuals and families, for every stage of life. We are here to help you stay healthy and facilitate the care you need when you need it. Proud to support the Salesforce community.

Manvir Sandhu

Manvir is the Founder and President of Zennify. Zennify is a Sacramento based Salesforce startup that provides authentic consulting and cloud solution services that drive impactful business outcomes. Balancing Salesforce technical expertise with clear purpose and line of sight to our client’s business objectives, we deliver contextual solutions that scale.

Salesforce Solution Architect

Katherine Boothe

Salesforce Solution Architect as VSP Global

Director, IT Applications for Ciena

Stephan Paquet

Started his Salesforce journey back in 2008, modifying his first “apex page” and getting hooked since then!

Stephan is the Santa Rosa North Bay Developer/User group leader and has been developing applications and doing IT work for the last 23+ years specializing in automation.

When he is not involved in some Salesforce pilot or using sfdx and Lightning web components to build cool things, he can be found at some hockey rink, somewhere, where his son plays travel hockey for the Santa Rosa Flyers.

Author | Salesforce MVP

Dan Appleman

Dan Appleman is a Salesforce MVP and the author of the book “Advanced Apex Programming in Salesforce”, and several Pluralsight courses relating to the Salesforce platform as well as other technology and career topics. He’s also the webmaster of He’s a regular presenter at various events including Dreamforce, community conferences and user groups. Dan currently serves as the Chief Technology Officer at Full Circle Insights, a Salesforce ISV partner.

VSP Global Software Engineer/Salesforce Developer

Mike Watson

I’m new to Salesforce but not new to software engineering. I’m looking forward to mastering the Salesforce platform, making connections, and helping people see!

Chief Technical Architect, ICIX

Joey Weaver

Solving difficult problems on the platform since 2009. Avid rock climber turned alpinist, tackling one summit at a time.

Salesforce/Sales Ops/Startups

Steven Han

Back in the shadows of 2014 with an uncommon engineering degree in hand and an eagerness to learn, out emerged a young lad starting his Salesforce journey (on accident, of course). Today, Steven engages in geeky conversations around Salesforce or Sales Operations at local community events in San Francisco and Oakland and he is eager to meet everyone at NorCal Dreamin’! If you are around the Oakland area, please consider joining the new East Bay Salesforce User Group.

Outside of Steven’s career goals, you might find him reading up on his secondary passion around Education or wheezing out of breath playing volleyball.


Bill Greenhaw

Bill is the founder of NorCal Dreamin’ and co-founded Tahoe Dreamin’.  He has been in the Salesforce world since 2001.  Bill has 15 Salesforce certifications and is a 6x Salesforce MVP and currently Salesforce MVP HOF.  He is currently a Principal Consultant at MondayCall.

He loves to tell how he had pizza with Marc Benioff in 2001 at 1 Marketing at a Salesforce training class but the story may or may not be true.  When he is not busy building cool stuff in Salesforce or planning NorCal Dreamin’ his son Nolan keeps him busy.

Certified Consultant & CPQ Specialist

Michael Comans

Michael is originally from Australia where he implemented Salesforce for his Construction Supply company. That was the start of Michaels journey into Salesforce and has since gained experience with Salesforce ISV Partners, Consulting Partners and now as a Consulting Partner himself with Comans Cloud Solutions. Michael is 6 x Certified and is a Certified Salesforce Consultant and CPQ Specialist.

Salesforce Certified Registered Consulting Partner

Erin Anderson

Erin Anderson is an entrepreneurial 4x certified Salesforce consultant with a passion for helping clients manage their orgs, apps, processes


Steve Berley

Left Propeller helps companies and nonprofits implement and leverage the power of’s cloud technology to deepen relationships, increase sales/donations, and improve security. We accomplish this by combining a practical approach to business and technology with Salesforce’s industry leading platform to provide solutions that get your organization up to speed quickly and efficiently, without breaking your budget.

Roan Bear

Roan Bear introduction to Salesforce was around 2003, when she implemented her first web-to-lead form. She got her first developer org in 2005, and yes, she keeps it with that year’s UI because she’s that type of geek. She became an authorized partner (that test was hard), then a certified consultant. She Co-founded Full Circle Insights, a Salesforce ISV partner and has spoken at Dreamforce, Forcelandia and other events. She’s currently on a partial sabbatical, chillin’, travelin’ and dabblin’ in whatever interesting opportunities come her way.

Mobilizing local churches to transform lives In the Name of Christ

Love INC Sacramento

The vision of Love In the Name of Christ is to see Christian churches united in purpose and fully engaged in actively living out their faith by lovingly serving people in need in their communities.  
Sacramento’s Love INC is one of 130 national affiliates that are mobilizing local churches to connect available resources with those most in need. Love INC Sacramento also receives, processes and distributes thousands of dollars of donated items through Sacramento area churches, ministries and agencies to help families in need.