Below are a list of Friday sessions listed under our Salesforce Marketing track. Many of our sessions fall into multiple persona’s but you can use the below as a guide. View the whole NorCal Dreamin’ schedule.

Friday Marketing Sessions

Start TimeRoomSession TitleSpeaker(s)Description
11amEmail Outlaws: The Good, The Bad & The Spam ReportCasey Cheshire

We all get a lot of email. Spam accounts for 45% of all emails sent today. Many emails from Sales Cloud and Pardot are accidentally written in a way that gets them incorrectly flagged by systems and users alike. Do you feel lucky? Well do ya?


Let’s look at some ridiculous examples of emails, laugh at ourselves and promise to never violate core email deliverability practices. We’ll review the technical restrictions of email as well as the triggers that causes recipients to report messages as Spam. Having survived the worst of the worst, we’ll look at the critical aspects of creating engaging Pardot emails that drive action. Additionally we’ll review the use of Advanced Dynamic Content and how to keep email authentic in an age of automation.

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5pmPardot vs Marketing Cloud Comparison

An interactive client experience, comparing Salesforce marketing automation platforms

Which marketing platform is right for you? Are you looking for the DREAM platform that takes you from the early stages of building out your marketing strategy, and can grow with you? You might be surprised which path best meets your company’s internal requirements for addressing your long-term goals.

Come join us as we present a real-world client scenario, and learn how choosing the right marketing platform, although not an easy one, can lead to long-term success.

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4pmDeeper Relationships, At ScaleMilton Antony

Creating more nuanced Journies for each prospect has become more and more critical as ROI and campaign attribution statements are becoming more of a standard. In this session, we will go through how Pardot and Salesforce assist in driving increased visibility to multi-touch attribution and how they assist in creating echo chambers for your audience.

Features covered:

  • Dynamic Content
  • Page Actions
  • Scoring Categories
  • Revenue Attribution
2pmThe Future of Work is Now: What is AI’s Impact on Marketing?Rashmi Vittal

AI is the fourth industrial revolution and 84% of companies know that they need to invest in AI to have a competitive advantage. But how do we actually use AI in our day to day processes while delivering a scalable personalized touch to each buyer? Join this session to learn how to integrate Conversational AI into your organization to accelerate your digital transformation. Build higher performing teams by automating the repetitive, routine tasks and freeing up people to do what they do best – build trusted relationships, perform the higher-value tasks that require more complex decision making and emotional intelligence to drive forward progress.

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12pmIntroduction to Salesforce CampaignsMaya PetersonA Salesforce Campaign is a flexible, native object that allows you to track your engagement efforts and performance in Salesforce. This session will provide an overview of Campaigns in Salesforce for the marketing and sales admin that is new to Salesforce Campaigns or hoping to know more about Campaign best practices. Attendees will learn how to customize campaigns, including key fields to be aware of. Attendees will learn how to configure Campaigns Member Status values and add, remove, and manage Campaign Members step-by-step. Attendees will walk away with a better understanding of the common uses for Salesforce Campaigns and best practices for configuring, managing, and reporting on campaigns.

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1pmSmart Tricks That Make You Look Like a Pardot ProLara BlackPardot is ‘easy’ compared to Salesforce, but there are a ton of ways to automate your marketing efforts and save yourself hours of time. Get cleaner data, better-qualified prospects, and more effective lead nurturing, all with Pardot.
10amLessons learned on smart Marketing Cloud implementationsWe will deep dive into real-life situations and learning experiences to make the most of your Marketing Cloud investment including project structure, avoiding scope creep, successful testing tactics, working through integration pitfalls and more. This talk will help you get to production quickly with high quality and low overall implementation cost.