The session will explore advanced concepts of duplicate management and discuss how matching rules can be extended using custom Apex, flows, and clicks.
After the session, attendees will have a good understanding of the following topics:
• How to configure custom duplicate management
• What types of things can be matched
• The difference between alerting, reporting, and more
• How to use matching rules in code with Match Methods
• How to use the reporting data to run merges both manually and in code
• How this native functionality can replace third party tools