Deeper Relationships, At Scale

Creating more nuanced Journies for each prospect has become more and more critical as ROI and campaign attribution statements are becoming more of a standard. In this session, we will go through how Pardot and Salesforce assist in driving increased visibility to multi-touch attribution and how they assist in creating echo chambers for your audience.

Features covered:

  • Dynamic Content
  • Page Actions
  • Scoring Categories
  • Revenue Attribution