Introduction to Salesforce Campaigns

A Salesforce Campaign is a flexible, native object that allows you to track your engagement efforts and performance in Salesforce. This session will provide an overview of Campaigns in Salesforce for the marketing and sales admin that is new to Salesforce Campaigns or hoping to know more about Campaign best practices. Attendees will learn how to customize campaigns, including key fields to be aware of. Attendees will learn how to configure Campaigns Member Status values and add, remove, and manage Campaign Members step-by-step. Attendees will walk away with a better understanding of the common uses for Salesforce Campaigns and best practices for configuring, managing, and reporting on campaigns.