Selling Your Sales Team on Marketing Automation

Developing a marketing automation strategy is a huge challenge in & of itself, but it’s often an equally monumental task to get sales on board.  How do you get their support?  How do you overcome objections?  How do you show that your efforts are working?

This session will focus on how you can achieve enviable marketing/sales alignment & get your sales team on board with what you’re trying to accomplish.

Topics Covered:

  • What marketing & sales alignment looks like
  • Negotiating a shared vision of success
  • Answering “What’s in it for me?” for your sales reps
  • Simple campaigns that will win sales over
  • Metrics that matter to sales reps